Our Team

Meet Our Management Team

From our family to yours we are growing the best product possible out of honesty, integrity and commitment. Meet the Booth Ranches management team that helps make this possible.

In Memoriam: Otis Booth Jr.

Founder

In Memoriam: Otis Booth Jr.

Franklin Otis Booth Jr. was a father, husband, businessman, philanthropist, avid outdoorsman and rancher. Otis was the great grandson of General Harrison Gray Otis, founder of The Los Angeles Times. He served on the Board of Trustees of the Natural History Museum of Los Angeles, the Smithsonian National Air & Space Museum, Planned Parenthood of Los Angeles, Harvard-Westlake School, Good Samaritan Hospital, and the Board of Directors of the Tejon Ranch Company and the Clipper Fund.

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Otis was born and raised in Pasadena, California. During the early years of World War II, he attended Polytechnic School, Flintridge Preparatory School and the Webb School. At age 16 he entered the California Institute of Technology, graduating with the Class of 1944. He served in the U.S. Navy as a 1st Lieutenant during the war. After the war he attended Stanford Graduate School of Business before returning to Southern California to start a long career with the Times Mirror Company, retiring in 1972.

After Times Mirror, Otis owned several small companies before launching his second career as a cattle rancher and citrus farmer. Over the decades, Booth Ranches has grown significantly and became his personal legacy and passion. Family owned and operated, his premium brand, Booth Ranches, is shipped throughout the world. Otis worked side by side with his daughter Loren Booth and together they built the company’s strong foundation before his passing. At his 84th birthday celebration in Sun Valley, surrounded by his family, he said, “My life, as exemplified by all of you here tonight, has been wonderful beyond all my wildest dreams!”

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Loren Booth

President

Loren Booth

As a 5th generation Californian, Loren’s roots are deep in the soil of California. She was raised in the city of Pasadena and attended California State University (two years at Pomona and two years in San Luis Obispo). Loren married in the 70’s and moved to Bakersfield where she turned her total passion for horses into action. She ran the Equestrian Center at Rio Bravo and also raised Quarter horses, something we still do at Booth Ranches.

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She credits much of her success to the California Agricultural Leadership Program. “It was the best thing I ever did! The program gave me the self-confidence to step in and try something different.” At the time Booth Ranches groves existed however everything from farming to packing to marketing was outsourced. Loren first took farming in-house in the year 2000. In 2003 the first packing house was purchased. A few years after that the sales and marketing was brought in-house. “I made a million mistakes, but learned from all of them!” she says. “Being able to create a culture of honesty and integrity and seeing people grow and being able to watch it all work…it is very fulfilling.”

Today Booth Ranches is vertically integrated and farms from Fresno to Maricopa California. “It is a joy to deliver delicious oranges from my family to yours, I am very proud of our product” she says.

When Loren is not at the office she breeds, raises and shows Reining horses. “It is a difficult sport, but I love everything about it. From seeing all the different babies grow up, to seeing them perform at the shows, it is breathtaking” says Loren.

Top of her list of passions is her children and grandchildren. “I love my family and my grandchildren have such a special place in my heart. Their laughter, antics, hugs and kisses fill my life. I am blessed beyond my wildest dreams.”

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Dave Smith

General Manager

Dave, the General Manager of Booth Citrus, has been working in the produce industry for over forty years, the majority in citrus. During his career he has held senior management position at Sunkist Growers, Dole Citrus, Wonderful Citrus, Coastal Barry, BC Hot House and Prime Time Produce. Prior to working in produce Dave worked as a Certified Public Accountant after obtaining his MBA from UCLA. A passion for improving operations and the bottom line, developing and mentoring staff, while producing a wholesome product has been a major driver in his career.

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His free time is spent with his wife, Sharon, two daughters, four grandchildren and working on the family home and small ranch outside of Exeter, California.

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Nasrim Fletcher

CFO

Bio coming soon…


Meet Our Sales Team

Our commitment to quality is a top priority at Booth Ranches, and our sales team will personally assist in coordinating with you the product you need and the service you deserve. We promise to provide you with service that meets or exceeds your high expectation.

Tracy Jones

Vice President of Sales and Marketing

Tracy Jones

With years of experience within the Ag industry, Tracy Jones is VP of Sales and Marketing at Booth Ranches. She graduated from Fresno State with a BS degree in Business Administration with an emphasis in International Business. Tracy has previously held sales and marketing positions within this industry and has been with Booth Ranches since 2009. Providing good produce and working with good people has been her inspiration through the years. Working for a company with high integrity, passion and good management is always her goal.

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When not working, Tracy enjoys spending as much time as possible with her husband and two boys. Traveling, building sandcastles, photography or baking she’s always doing or planning something!

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Izak Du Toit

Vice President of Export Sales

Izak Du Toit

Izak is our Vice President of International sales and handles all of our international accounts.

He graduated from Nelsen Mandela University (Saasveld) in George South Africa with a bachelor’s degree in Agricultural Management. Izak joined Booth Ranches in 2008 and has been an integral part of the sales team.

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Born and raised in South Africa, Izak moved to the USA in 1999 and is a proud American citizen. He raises two young daughters and lives in Visalia. In his free time he loves to play golf and watch as much rugby as possible.

Izak loves working at Booth Ranches and loves the interaction with customers and the constant changes the industry faces, both locally and internationally. “No season is ever the same and that makes this industry fun and challenging.”

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Aaron Miller

Sales Manager

Aaron Miller

As a young boy growing up in the Central Valley, Aaron worked on his grandfather’s farm in Selma, CA. His interest in farming moved from the fields to the business side. He expanded this passion by earning a degree in Business Management from Fresno Pacific University. Aaron joined Booth Ranches in 2008 with previous sales and marketing experience in the citrus and stone fruit industry.

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Aaron understands the concept of “the grower comes first” and has created strategic partnerships with his customers to deliver high levels of quality and service. He believes that the cornerstone for success is strong family values and the desire to be the best that you can be everyday.

Aaron was raised in Kingsburg, CA and still resides in the small town with his loving wife Kaci and their three sons Braydon, Brennon, and Brody. He enjoys family time, coaching his boys, boating on the Kings River and golfing whenever he gets the chance.

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Adam Flowers

Account Manager

Adam Flowers

With 10 plus years of experience within the Ag industry, Adam Flowers currently holds the position of Account Manager at Booth Ranches. He graduated from Fresno State with a BS degree in Agricultural Business. Adam has previously held account manager positions within the industry and has been with Booth Ranches since 2016. Through his career, he has spent time in the Central Valley, Nogales Arizona and Los Angeles California. Marketing quality products and focusing on long lasting customer relationships has been his inspiration through the years. When not working, Adam enjoys spending time with his wife, Megan, family and friends. He also enjoys golfing, traveling and watching sports in his off time.


Ronell Ainley

Credit Manager

Ronell Ainley

Ronell Ainley is the Accounts Receivable and Administrative Manager at Booth Ranches. She has been with Booth Ranches since 2006 with over 20 years of office management and account receivable experience. Ronell grew up farming and continues to farm and operate a cattle ranch with her husband. Working for a farming company with good people and being part of good management is her goal.

When not at the office Ronell keeps busy working on her cattle ranch and spending time with her family.


Dan Martinez

Sales Assistant

Dan Martinez

Dan has been involved with agriculture for over 20 years. He started at farmers markets and worked his way through various positions adding to his experience. He has managed a Cold Storage/Shipping Department, worked as a lead in production and worked in sales. Working in different departments through the years makes Dan very well rounded and a great asset. He joined the Booth Ranches sales team in 2015 giving his full support.

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Dan’s positive outlook on life balances the office. Dan’s hobbies include training for full and half marathons, working in his wood shop and spending time working on his small farm.

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Meet Our Farming Team

Jared Plumee

Vice President of Farming Operations

Jared Plumee

Jared Plumlee is the VP of Farming for Booth Ranches. He graduated from California State University Chico with a BS in Agricultural Business with emphasis on Business Management and is also a licensed Pest Control Advisor. He currently sits on the board of directors for California Citrus Mutual as well as works on the political action and legislatives committees at California Citrus Mutual. Jared is a 3rd generation farmer in the central valley and has been a part of the Booth Ranches team since 2009. He now oversees all aspects of the farming operation. When he is not at work, he likes to spend time with his wife and two sons camping and recreating in locations without cell phone service.


Andrew Hart

Farming Manager – Southern

Andrew Hart

Andrew Hart has worked at Booth Ranches since 2016. He is our Southern Farming Manager and manages citrus groves in 3 different counties. Andrew brings great farming knowledge and experience to our team. He is a 5th generation farmer and personally owns his own citrus acreage with his family.   He is a licensed PCA, bringing his expertise, insight and forward thinking to Booth Ranches making him a great asset to our team.

Andrew spends his downtime with his children and family and works on his farm.


Rafael Velasco

Farming Manager – Northern

Rafael Velasco

Rafael Velasco has been with Booth Ranches for 17 years. His career started as an irrigator however due to his good leadership abilities, communication skills and organizational skills Rafael was promoted to a supervisory position shortly after he was hired. He now holds the Northern Region – Farming Manager position which allows him to utilize his knowledge in pruning, spraying, irrigation and water scheduling. His affiliation with the Booth family started since 1998 when Rafael worked for Millwood Packing which is now known as Booth Ranches Plant #1. Rafael has always displayed a great work ethic, ability to lead and a positive attitude.

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Away from work, Rafael enjoys his time family. His wife and his two kids are what motivates Rafael to continue to learn and improve in his personal and professional life.

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Bryan Harden

Agronomist

Bryan Harden

Bryan Harden is the director of pest management at Booth Ranches. He has over 25 years of citrus pest management experience, as well as the distinguished honor of being Booth Ranches first employee. Bryan oversees a goal-oriented group of people who strive to maintain the blemish free quality citrus that Booth Ranches has gained a reputation for producing. While seeing many changes in the industry over the years, Bryan has managed to use his experience and expertise to adapt to the ever-changing citrus industry.

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Bryan is an avid sports fan. When he is not enjoying a Dolphins or Reds game. He enjoys spending time with family and friends, and practicing different grilling techniques.

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Eric Hoffman

Research Agronomist

Eric Hoffman

With over 20 years of experience in the Ag Industry; Eric Hoffman is the Research Agronomist for Booth Ranches. In 1993, Eric graduated from Fresno State with a BS in Plant Science with an emphasis in Plant Protection. Eric has held his Agricultural Pest Control Advisor license since 1998 and has been working in the citrus industry since graduation. Being able to help grow the best produce while using only the necessary inputs has been his goal since Day 1. Working for a company with high integrity has always been his main priority.

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When not working, Eric enjoys spending time with his wife and 4 dogs. Golfing, fishing and woodworking are his hobbies and keep him busy on his down time.

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Cornelio Trujillo

Director of Harvest

Cornelio Trujillo

Cornelio Trujillo has been the Manager of Harvest Operations at Booth Ranches for over 10 years. With over a decade of experience, Cornelio’s knowledge of the life cycle of fruit from bloom to full maturity provides him the tools to estimate the harvest with a small margin of error. Cornelio has held several managerial positions within Agriculture and has learned everything from brix testing, measuring fruit, frost cutting, final harvesting, etc. With his experience he has perfected the citrus commodity. His career began under the wing and guidance of Laird Roddick, who was a legend in the Citrus industry. Being able to see the results of accuracy at the end of the season gives Cornelio the motivation to continue.

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In his time off, Cornelio has a passion for cars. Has been member of a car club in Bakersfield for many years and loves building, fixing and restoring antique motorized machines. Building fellowships, spending time with his girls and helping others is Cornelio’s motivation.

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Meet Our Operations Team

Scott Carlisle

VP of Packing Operations

Scott Carlisle

Scott grew up on his family farm in the southern part of the San Joaquin Valley. Farming dry land wheat, mandarin oranges and market lambs has allowed Scott to develop a diversified knowledge of agriculture.

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Scott Graduated from Cal Poly San Luis Obispo with a BS in Agriculture Science with a minor in Agriculture Business. Initially, Scott had aspirations of becoming an Ag Teacher but in the end stuck to his roots in production agriculture because of his exposure to technological advancements in the field of agriculture during his studies at Cal Poly.

Scott joined Booth Ranches in 2011 and hit the ground running. Tasked with developing and implementing comprehensive food safety programs, Scott has been able to help Booth Ranches achieve full GFSI recognized GlobalG.A.P. Certification of all farming and packing operations.

Scott and his wonderful wife Lindsey live in Exeter, Ca. In his free time, Scott enjoys playing golf and keeping up with his favorite Major League Baseball team the Atlanta Braves.

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Frank Lopez

Packing Manager of Booth Ranches Plant 1

Frank Lopez

Frank Lopez has worked in the citrus industry since 1987. During his sophomore year in high school Frank began driving forklift for Millwood Packing, the predecessor to Booth Ranches. He worked his way up to Shipping Manager. Booth Ranches purchased Millwood Packing and hired Frank in 2003. By 2006 Frank worked his way up from shipping clerk to the Plant Manager.

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Frank believes that for the company to succeed and put out a great product it is important to work with all employees and for each to know their importance to the company. Seeing our company’s product at the supermarket gives Frank immense pride.

During his time off his work Frank enjoys spending time with his wife and two daughters. Cruises to Mexico and weekends at the coast are two of their favorite pastimes. He is very proud of his two daughters and feels blessed to be able to provide encouragement and guidance in their schoolwork and their creative endeavors.

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Amanda Britton

Food Safety Manager

Amanda Britton

Amanda Britton is the Food Safety Manager at Booth Ranches where she coordinates the annual renewal of the company’s GlobalG.A.P. certification, assists in keeping the company FSMA-compliant, as well as oversees and contributes to other regulatory compliance, product traceability, quality assurance, and employee health and safety. She attended California Polytechnic State University San Luis Obispo where she developed agricultural knowledge and industry skills while working at Still Waters Vineyards winery in Paso Robles and as Student Sales Manager at Cal Poly’s meat processing facility. Shortly after graduating in 2014 with a BS in Agricultural Science-Education and a concentration in Ornamental Horticulture, Amanda moved home to Kingsburg, California, and was offered a supervisory position with Booth, working closely with Scott Carlisle to develop and improve various company programs.

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Currently, Amanda is a certified HACCP Plan Developer, holds a GAP training certificate through FCC, and is recognized by the Produce Safety Alliance as a Certified Train-the-Trainer with regards to FSMA’s Produce Safety Rule.

When not renovating her home in Fresno, Amanda enjoys volunteering with Fresno’s Leading Young Professionals, spending time in the Sierra Nevadas hiking and camping, and recently completed her first half marathon!

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Eddie Lopez

Maintenance Supervisor

Eddie Lopez

Eddie Lopez began working at Booth Ranches in 2004. He began as a Dump Operator dumping the oranges onto the packing line. In 2005 he was promoted to his current positon as a Maintenance Supervisor overseeing the maintenance of all of our facilities machinery. Eddie’s hard work is seen throughout this company. He enjoys his work and takes pride in all he does at Booth Ranches.

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Eddie is most proud of his family; his wife and four daughters are his joy. Family trips to Disneyland and the coast along with watching his girls play softball and soccer are his favorite pastimes. He is a devout Raider fan and enjoys attending Raider home games.

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